Don’t Do Less Bad; Do Better Good
Oct 13, 2010 by Jim Harris in Data Governance, Data Quality
Implementing a data governance program is one of the most daunting endeavors an organization can undertake, especially a very large organization.
Most data governance maturity models describe an organization’s evolution through a series of stages intended to measure its capability and maturity, its tendency toward being reactive or proactive, and its inclination to be project-oriented or program-oriented.
For example, this is the Data Governance Maturity Model used by DataFlux:

When such a challenge is first being considered, many people express their doubts, often remarking that achieving a high level of data governance maturity sounds like an idyllic vision – and therefore an unrealistic goal for their organization.
It’s as if they are singing . . .
Over the Data Governance Rainbow
Somewhere, over the Data Governance Rainbow
Way up high
There’s an Organizational Maturity that I heard of
Once in a Data LullabySomewhere, over the Data Governance Rainbow
Enterprise-Wide Collaboration grew
And the Data Dreams that you dare to dream
Really do come trueWay above the Data Silo tops
Where Data Quality problems melt like lemon drops
When all the petty politicking stops
The barriers to success have all been droppedSo, if other companies can fly
Over the Data Governance Rainbow
Then why, oh, why can’t mine?
Do Less Bad
When some people look at a Data Governance Maturity Model with the labels Undisciplined, Reactive, Proactive and Governed, they see a Suckitude Scale with the labels We Suck, We Kinda Suck, We Don’t Suck and We’re Awesome.
Although we all want to be told we’re awesome, neither the organization nor its employees want to be told they suck.
Implementing data governance is about striving for continuous improvement, which requires a significant and sustained change management effort. Therefore, it’s not surprising that many organizations put off getting started until after they are confronted with a painfully obvious need for improvement. (In other words, the organization has to admit that “we kinda suck.”)
The primary reason that the change management efforts of data governance are resisted is because of an almost exclusive focus on why the organization sucks. In other words, the emphasis is on broken business and technical processes, as well as bad data-related employee behaviors.
The rallying cry of data governance often is bad people and bad processes are doing bad things, which are resulting in bad data, bad decisions and bad business. Therefore, the organization states that it needs to “do less bad.”
Although these problems are the root cause of some of the organization’s failures, an emphasis on doing less bad makes it sound like the organization is doing no good.
Don’t Do Less Bad; Do Better Good
Unheralded processes and employees are preventing other problems from happening, and these unsung heroes are the root cause of some of the organization’s successes.
Dedicate some time to analyzing the good that your organization is already doing, which will allow you to learn how to do even better. Additionally, by celebrating your unsung heroes, you also will be highlighting the grass roots advocates and peer level influencers who are leading by example.
It’s important to demonstrate that some of the data governance policies and procedures reflect existing best practices, which helps reduce resistance to change.
No matter how bad things may seem, your organization is definitely doing some good, and your organization definitely has the capability and maturity to do better.
Don’t Do Less Bad; Do Better Good.





Dan Power
Oct 13, 2010
Hi Jim,
I like the way you put the emphasis on the positive here. Instead of the maturity scale “calling the baby ugly”, we should look at it as an opportunity to call people to a higher level of behavior (politically), efficiency (from a process perspective) and collaboration (from a technology perspective).
“Tear down that wall”, as Reagan said – that’s what most of our large corporations need today, in order to compete and be innovative (heck, in order to survive). And by celebrating the unsung heroes, grass roots advocates, and peer level influencers, management can send a powerful message that it’s ready to focus on the positive.
A good friend of mine used to say “If you focus on the negative, the negative increases. If you focus on the positive, the positive increases”.
Great piece, Jim!
Jim Harris
Oct 13, 2010
Thanks for your great comment, Dan!
Yes, we really need to start using more positive methods for fostering change.
Should it really be surprising when our change management efforts struggle to gain acceptance when using exclusively negative methods, focusing only on what is currently wrong?
I agree that we need to tear down these walls, which are undermining our ability to survive, let alone succeed.
Therefore, I wholeheartedly agree with your friend’s advice, since as Gordon Hamilton commented on an OCDQ Blog post, we need to be “helping people rise to the level of the positive expectations, rather than our being codependent in their sinking to the level of the negative expectations.”
Best Regards,
Jim
Garnie Bolling
Oct 13, 2010
Can I pick the Data Governance Maturity Model that makes my organization look good from the start, and use that to get more funding and really make an effort to achieve the state of Utopia ?
Just kidding.. could not resist… first an you have to be “True to yourself” and take a deep look inside to have a realistic picture of where the organization resides in a “maturity model”
Thanks Jim
Jim Harris
Oct 14, 2010
Thanks for your comment, Garnie.
Yes, absolutely pick the Data Governance Maturity Model that allows you to secure more funding–perhaps one with only two stages: Good, but Unfunded and Perfect, now that we have Funding
Yes, I agree, you need to be “true to yourself” and meet your organization wherever it happens to currently be within the capability and maturity model.
As Arthur Ashe once said:
“Start where you are, use what you have, do what you can.”
Best Regards,
Jim