Last year, I ran a three-part series about holistic data management, which used a brain metaphor to compare and contrast operational and analytical data management as two half-brains designed to work together as an integrated and complete data management brain.
In Part 1, I discussed operational data management, which focuses on upstream systems where data is created by the business and technical processes that support daily activities.
In Part 2, I discussed analytical information management, which focuses on downstream systems where data is used to make the business decisions that drive tactical and strategic initiatives.
In Part 3, the series concluded by discussing the need for a holistic approach that synchronizes operational data management and analytical information management.
The Data Management Brain
To download this diagram, click on it, or click on the following link: Holistic Data Management
Amazon’s Data Management Brain
After receiving some well-deserved constructive criticism for using such an overcomplicated analogy, in this blog post I want to share a more straightforward analogy for holistic data management using an example most of us can easily relate to — buying a book on Amazon.com:
You are buying the book The Practitioner’s Guide to Data Quality Improvement by David Loshin.
You are interacting with Amazon’s operational data management system, which provides product master data about the book and requires you to enter accurate billing and shipping details so your online sales transaction can be authorized and your purchase can be delivered to you.
You are also interacting with Amazon’s analytical information management system, which based on its analysis of previous sales transactions, makes recommendations of other books you might like by informing you that customers who bought David’s book also bought The Data Asset by Tony Fisher, Customer Data Integration by Jill Dyché and Evan Levy, The Next Wave of Technologies by Phil Simon, and Master Data Management in Practice by Dalton Cervo and Mark Allen.
Amazon is using its complete data management brain, combining operations and analytics, managing its data as a corporate asset, and enabling optimal business performance and an enhanced customer experience.
Is your organization using its complete data management brain?