After writing more than one hundred posts on this site about data quality, management, governance, and transformation, I’ll be periodically turning the reins over to a new friend of mine.
And, without further ado, allow me to introduce Dator.
Allow me to introduce myself. My name is Dator (pronounced Dat-tor) and I come from the planet Daton (pronounced Dat-ton). Over the next few weeks, I’ll be visiting your planet and making some observations. I’ll also be asking some questions because your world confuses me (more on that below).
Don’t be scared.
I am only here to gather information and dispense advice. I am not hell-bent on taking over your planet. I am not Predator. I am much more friendly than your average alien. I mean you no harm.
Why am I here?
Let me tell you a bit more about myself and why I have come to your planet.
Life on Daton is very different than what I have read about life on earth. (Yes, I can read and we get high-speed Internet access on Daton.)
You see, we Datonians don’t eat what you call food. We don’t drink water and we don’t breath air. On Daton, we survive exclusively on data. But there’s the catch: it has to be good data.
If we consume inaccurate, incomplete, or duplicate data, we perish. It’s that simple. We discovered this years ago. It seems as if you earthlings do not have this problem.
I have come to earth searching for good, clean, dare I say yummy data. I’d like to take some back to Daton for my fellow Datonians. We need more good data.
Before I do that, though, I need to understand why you earthlings create so much data–and more of it isn’t the good kind. This perplexes me. And I’m not easily perplexed. I am a smart alien. I put E.T. to shame.
In the new few weeks, I’ll be asking some questions and reporting what I find to my superiors on Daton.
and emissary, Phil Simon.