Tag Archives: CRM
Feb 28, 2013 by Phil Simon
For a while now, I’ve had this working theory of the business world. In short, there are three types of people: 1) those who get it; 2) those that don’t get it but want to get it; and 3) those that don’t get it and don’t want to get it.
Oct 17, 2012 by Jim Harris
At last week’s IDEAS 2012 closing panel discussion, moderated by Gavin Day, panelists Rich Murnane, Phil Simon, Joyce Norris-Montanari and I were asked to predict trends for 2013. In this blog post, I explain the prediction I made about Small Data and VRM.
Sep 20, 2011 by David Loshin
The third data domain I noted that I’d examine is location. As Confucius said, “no matter where you go, there you are.” For business analytics, we might tinker with the quote so that it says “every transaction involves entities sited at a particular location.” The parties to any sales transaction are located somewhere, as are the sold items, as well as the parties involved in processing the transaction – I could go on, but I am sure you get the point.
Jan 27, 2011 by Phil Simon
In my previous post, I addressed what happens to organizations that lack sufficient data management and quality incentive structures throughout the organization.
In part three of this five-part series, I ask: What are the limitations of incentives?
Jun 18, 2009 by David Loshin
Before I can analyze my customers, I have to know who my customers are. I need to know a few things for this:
- Who is a customer?
- Where is customer data stored?
- How many customers do I have?
Of course, there are a lot more things I would ultimately need to know, but from first principles, I cannot analyze anything that I can’t count. So what other simple counts do I need? Products? Sales? Orders? Employees? Supplies? Inventory? Without a doubt, you need this data to run your business, whether from a revenue standpoint or an operational management standpoint.
Feb 23, 2009 by David Loshin
That is the question that is heard frequently at different meetings. The issue is not trying to figure out what a customer is. The issue is trying to figure out how to figure out what a customer is. This would be challenging enough when considering the different ways that a customer is defined within a business process, and becomes more complex when reviewing the different ways that “customer” is represented within the corresponding implementations.